Commercial Ĭommercial placement is determined by both market share placement and margin placement.Summary Challenges associated with Planogram compliance This makes the difference between dealers of cheap and luxury goods. Goods may also be arranged in the reverse order, depending on the kind of goods that the dealer wishes to promote. The rules say that goods should be arranged on a shelf from the least to the most expensive ones.

This principle is followed by a majority of rules for goods displaying. The customer gradually “reads” individual modules and automatically proceeds from the left to the right, from the top to the bottom as if he/she read a book. A store is the book and its individual modules represent the pages. Similar products are placed in blocks.Ī planogram can be compared to a book. Vertical product placement puts products on more than one shelf level to achieve 15 centimetres (5.9 in) – 30 centimetres (12 in) of placement space. This depends on the customer's distance from the unit. Research studies suggest that a product's relation to customer eye levels directly correlates to its sales. Horizontal product placement increases the concentration of a certain article.

Visual product placement is supported by different theories including horizontal, vertical, and block placement.

For example, given limited shelf space, a vendor may prefer to provide a wide assortment of products, or may limit the assortment but increase the facings of each product to avoid stock-outs. The rules and theories for creating planograms are set under the terms of merchandising. Any other information deemed necessary or useful can be included. A planogram defines the location and quantity of products to be placed on display, often with detailed specifications on the number of product facings and spacing shelf layout, height, width, slant and depth and necessary or recommended chiller conditions (e.g. Planograms are predominantly used in retail businesses. According to the Merriam-Webster Dictionary, a planogram is 'a schematic drawing or plan for displaying merchandise in a store so as to maximize sales.' The effectiveness of the planogram can be measured by the sales volume generated from the specific area being diagrammed. They are considered a tool for visual merchandising. Planograms, also known as plano-grams, plan-o-grams, schematics, POGs or simply plans, are visual representations of a store's products or services on display.

JSTOR ( January 2013) ( Learn how and when to remove this template message)Įxample of a planogram featuring textile products.Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.

Retail planograms